Drivano Brand
2026 - CAP-Group & Datadrivers
The story of the project
The starting point for Drivano wasn’t just building a service — it was creating a brand from the ground up. The goal was to stand out differently in a traditional space while still maintaining a strong sense of trust and reliability.
The brand was developed through a design-led approach, balancing contrasts: it needed to feel playful and approachable, yet dependable and fair. Visually and tonally, Drivano was shaped to break away from conventional driver education services, bringing a lighter, more modern feel without compromising credibility.
At its core, the brand reflects responsiveness and clarity — a service that feels easy to engage with, quick to support, and genuinely built around the needs of its users.
The project in media
The role in the project
Lead Designer (strategid design, brand identity, guidelines, logo, co-design on visuals and marketing materials)